Telling a Story With Your Website

Building a website can be a daunting task. Often, it’s not well planned, and the shiny object syndromes tend to win. Yet, there’s more to building an effective website that reaches your target customer. Let’s look at a great way to engage and reach...

Utilizing Pareto’s Principle to Grow Your Business

The 80/20 rule has many applications. The 80/20 rule is the idea that 20% of our population controls 80% of the wealth. Or, 20% of a business’s customers generate 80% of sales. So how can we use this principle to grow?   You Need to Find Your 20%   Take a minute...
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